DRM works best when administered by those who control how content is purchased and viewed. Companies like Amazon, Apple and Barnes & Noble integrate a reader’s experience from purchasing to downloading and finally to reading. These companies do a fantastic job in this area, and eBooks published through Lulu and distributed through these retail sites will continue to have the same rights management applied as they do today.
For readers who download eBooks directly from Lulu.com to the device of their choice, removing DRM on EPUBs and PDFs will remove their need to create an Adobe account, authorize the purchase in Digital Editions or install a third-party application. This creates possibilities for the growing number of readers who want to shop, purchase and download books to their eReaders from sites other than large corporate providers.
In other words, it seems that Lulu has discovered that they’re losing sales because small publishers want to have DRM protection on their files, and having that protection introduces another step.
Now, I fully understand the arguments in favor of this move, and certainly Lulu has a right to do whatever it wants to do as a company. However, if I were a publisher with them, I’d feel more than a little miffed at the condescending attitude that “the big boys know how to do this right, but you don’t, so we’re taking away the option for you.”
If the argument is, “DRM is a flawed technology that ultimately hurts both producers and consumers of media”, then allowing it for Amazon and B&N but not for smaller publishers smacks of hypocrisy. If it’s bad for me to use it, it’s bad for Amazon to use it, and Lulu should take the principled stand and remove their works from those distribution outlets until they stop using it, too.
But here, the argument simply seems to be “We want to make more money, and so we’re removing an option that some of our publishers choose to avail themselves of,” and I personally find that less than idealistic. Let the producers of the content make the decision, and live with the consequences, good or ill.