I think this is a terrific idea to get young people reading. Tomorrow, October 6, is “Star Wars Reads Day“. There are special events all over the world, some with costumed fans, at libraries, bookstores, toy stores, etc. all in celebration of the myriad of Star Wars related titles that are in print nowadays. Yeah, yeah, it’s going to put a few more bucks in Lucas’s pocket by selling more books, but it also encourages reading especially among young Star Wars fans, and I see nothing wrong with “doing well by doing good”.
Interestingly, compare this with an article at Tor.com Wednesday that postulates that most of the inhabitants of the Star Wars universe are probably illiterate. Heh.